We know, that we should turn-off social media and other actvivites as gaming, before we go to sleep, but we don’t. It results in bad sleep and affect your mood, but when people ask us if we slept good, we have a tendes to just say yes, instead of talking about it.

Many teens experience this scenario and when you don’t talk about your problems, then it’s hard to make a change.

In this campaign, we wanted to highlight the inside monolouge we have, when we don’t get enough sleep, with a sign of “my cup runneth over” - Enough is enough.