Heinz wanted to make a PR-able gaming moment, either ingame or outside of the game, so I began digging. I found out that many women that play muliplayer games, where you communicate with other people, they have to use a voice-chancer because the males would be toxic and blame their gender, in different situations.

Gender equality is a big topic and problem in many areas, so I took the opputunity to make a change in the virtual world

The concept is to find the next female esport superstar.
We always hear about the male superstar, so now it’s time to flip the coin.

Basiclly the audience have to go and research about an up and coming star, and summit it to a website - In return, they’ll get a skin they can use in the game.