Biodiversity in Denmark is under attack from humanity. We expand our land with new buildings and the grass is getting less greener on the other side.

It’s a big project and challenge to decrease the constructions, so we chose a small area, and by cutting less of our garden grass, can we increase biodiversity.

Our task was to make a digital solution, that will benifit biodiversity, so we made a commercial communicating to cut less grass, and for motivation, since our research shows, the majority love a cold one, they get more time to enjoy one with their neighbour.

We chose a NGO, translated from danish “Wild On Purpose”, and Tuborg - Used their slogan “Make life a little greener”, and switsched out green with wild.